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History of Cooperative Media


Cooperative Media , aka Synergetic Multimedia Systems, Inc. is a small company specializing in managing co-op advertising, sales incentive, rebate and various data tracking and information management programs.

Incorporated in 1994, Cooperative Media has always taken the approach of keeping things simple and providing the best customer service. We answer our own phones, no maze of pushing buttons only to find you cant get where you want to go. We use state of the art computer equipment allowing us greater flexibility and quicker reaction time when our clients need something yesterday.

Our experience is based on 8 years in the retail/broadcast media side of co-op advertising. Brian Buffo, the President and founder of the company, spent this time working for several TV and Radio stations researching hundreds of co-op advertising programs for hundreds of advertisers. For the next 13 years, in addition to managing several co-op advertising programs, we have been working with one of the largest hardware companies in the United States, processing corporate and dealer ads for co-op reimbursement from their long list of vendors. It is this experience that gives us a unique perspective of co-op advertising. We have worked with the media, with the advertiser, and with vendors, from both sides.

In 2000 we were invited to bid on a sales incentive program by a customer wanting to change marketing strategies. This opportunity prompted us to expand our business into the new arena of sales incentives and consumer rebates. We have effectively managed several programs with payouts as high as $3 million per year.

Today Cooperative Media continues to be committed to working as an extension of our clients corporation, with no limitations and the flexibility to adapt to the ever changing market. Our future promises continued professional management on programs of every size and level.